| 008 |
|
101013s2011 paua b 001 0 eng |
| 010 |
|
|a 2010042274
|
| 020 |
|
|a9781609600747 |c(hbk.)
|
| 020 |
|
|a9781609600761 |c(ebk.)
|
| 040 |
|
|aDLC|beng|cDLC|dDLC|dTMUE|eAACR2
|
| 050 |
00
|
|aLC5803.M37|bM37 2011
|
| 082 |
00
|
|a371.35/80688|222
|
| 092 |
|
|a371/.3580688/M345/2011//////A0281167
|
| 095 |
|
|aTMUE|b41|cA0281167|pB|d371.3580688|eM345|y2011|r4852
|
| 245 |
00
|
|aMarketing online education programs :|bframeworks for promotion and communication /|cUgur Demiray, Serdar Sever.
|
| 260 |
|
|aHershey PA :|bInformation Science Reference,|cc2011.
|
| 300 |
|
|axxi, 440 p. :|bill. ;|c29 cm.
|
| 500 |
|
|a"Premier reference source"--Cover.
|
| 504 |
|
|aIncludes bibliographical references (p. 385-422) and index.
|
| 520 |
|
|a"This book provides an integrated marketing communications perspective to communication and promotion issues of online programs"--Provided by publisher.
|
| 650 |
00
|
|aDistance education|xMarketing.
|
| 650 |
00
|
|aInternet marketing.
|
| 650 |
00
|
|aInternet in education.
|
| 700 |
1
|
|aDemiray, Ugur,|d1955-
|
| 700 |
1
|
|aSever, Serdar,|d1966-
|
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