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041006s2003 xxua b 001 0 eng d |
| 020 |
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|a0131227920 ((International ed.))
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| 040 |
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|aTMUE|beng|cTMUE|dTMUE|eCCR
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| 050 |
14
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|aHF5415|bK6312 2003
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| 082 |
04
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|a658.8
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| 100 |
1
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|aAndreasenAlan R|d1934
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| 245 |
10
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|aStrategic marketing for nonprofit organizations / |cAlan R. Andreasen, Philip Kotler
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| 250 |
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|a6th ed
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| 260 |
|
|aUpper Saddle River, N.J : |bPearson Education International, |cc2003
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| 300 |
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|avii, 536 p : |bill ; |c24 cm
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| 500 |
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|aKotler's name appears first on the earlier edition
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| 500 |
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|aAlso published by Prentice Hall, 2003
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| 504 |
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|aIncludes bibliographical references and index
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| 650 |
0
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|aNonprofit organizations|xMarketing
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| 700 |
1
|
|aKotler Philip
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