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International business /

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008

960214s1996 txuab b 00110 eng

001

323726

005		19990802145611.0
010		\|a 95070001
020		\|a0030128889
020		\|a0030168996 (Int'l ed.)
035		\|a95070001
040		\|aDLC\|cDLC
050	00	\|aHF1379\|b.C94 1996
082	00	\|a658/.049\|220
092		\|a658.049/C998/1996////////E0003391
809		\|pBOOK\|d658.049\|eC998\|y1996
100	1	\|aCzinkota, Michael R.
245	10	\|aInternational business /\|cMichael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett.
250		\|a4th ed.
260		\|aFort Worth :\|bDryden Press,\|cc1996.
300		\|axxx, 866 p. :\|bill. (some col.), col. maps ;\|c27 cm.
504		\|aIncludes bibliographical references and indexes.
650	0	\|aInternational trade.
650	0	\|aInternational finance.
650	0	\|aInvestments, Foreign.
650	0	\|aInternational business enterprises.
700	10	\|aRonkainen, Ilkka A.
700	10	\|aMoffett, Michael H.
095		\|bLB\|cE0003391\|d658.049\|eC998\|pBOOK\|y1996\|zCIR\|m0\|tDDC

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Offers the perspective of the multinational corporation as well as that of the small international start-up firm. Provides a strong theory base yet fully reflects the managerial concerns of those who work on the front lines in the business world.

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