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|aHandbook of sport marketing research /|cNancy L. Lough & William A. Sutton, editors.
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|aMorgantown, WV :|bFitness Information Technology,|cc2012.
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| 300 |
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|axx, 440 p. :|bill. ;|c26 cm.
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|aIncludes bibliographical references and index.
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|
|aSports|xMarketing|xResearch.
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|aLough, Nancy L
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|aSutton, William Anthony,|d1951-
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