| 008 |
|
190530s2008 qeaa b 001 0 eng d |
| 020 |
|
|a9780470814901 : |cNT2631 (pbk.)
|
| 020 |
|
|a047081490X |c(pbk.)
|
| 040 |
|
|aTMUE|beng|cTMUE|dTMUE|eaacr
|
| 082 |
04
|
|a338.4791|223
|
| 095 |
|
|aTMUE|b41|cA0324363|d338.4791|eT727|pB|tDDC|r2631|y2008
|
| 245 |
00
|
|aTourism marketing : |ban Asia-Pacific perspective / |cCathy Hsu ... [et al.]
|
| 260 |
|
|aMilton, Qld. : |bJohn Wiley & Sons Australia, |c2008.
|
| 300 |
|
|axvi, 480 p. : |bill. ; |c25 cm.
|
| 490 |
1
|
|aWiley Australia tourism series
|
| 504 |
|
|aIncludes bibliographical references (p. 442-465) and index.
|
| 520 |
|
|aTourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses, the latter comprising over 90% of the 'tourism industry'.
|
| 650 |
0
|
|aTourism|xMarketing.
|
| 650 |
0
|
|aTourism|zAsia|xMarketing.
|
| 650 |
0
|
|aTourism|zPacific Area|xMarketing.
|
| 700 |
1
|
|aHsu, Cathy.
|
| 830 |
0
|
|aWiley Australia tourism series.
|
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