This book provides a practical explanation of the use of data analytic metrics in sport, exploring selected techniques and tools as well as addressing fundamental applications of analytics within modern sports organizations. Readers will be introduced to the world of analytics and learn the social, economic, and business foundations. Different strategies used to make data-driven decisions demonstrate the importance of analytics in a modern sport context. The text explains terms and methods that are typical in sport analytics, bridging the gap between sport managers and sport analysts to help them understand the perceptions and needs of the other.

Christopher Atwater is an assistant professor of sport management in the School of Hospitality, Sport, and Tourism Management at Troy University.
Robert Baker is a professor and the director of the Center for Sport Management at George Mason University.
Ted Kwartler earned his MBA from Notre Dame. He is an instructor at Harvard University.

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