Discourses in place develops the first systematic analysis of the ways we interpret language as it is materially placed in the world. In this book Ron and Suzanne Scollon argue that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the social and physical world and culture that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains to urban centers in Austria, France, North America and Hong Kong, this textbook equips students with the methodology and models they need to undertake their own research in ‘geosemiotics’, the key interface between semiotics and the physical world. The book is highly illustrated, containing real examples of language in the material world. Includes a ‘how to use this book’ section, group and individual activities and a glossary of main terms, Discourses in place is essential reading for anyone with an interest in language and the way we communicate.

Ron Scollon

Professor of linguistics at Georgetown university, USA, and editor of Visual communication.

Suzie Wong Scollon

Research coordinator, associated sociocultural research projects, Georgetown university, USA.

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