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|aZikmund, William G.
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|aExploring marketing research /|cWilliam G. Zikmund.
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|a5th ed.
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|aFort Worth :|bDryden Press,|cc1994.
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|axxiv, 818 p. :|bill. (some col.) ;|c26 cm.
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| 504 |
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|aIncludes bibliographical references (p. 785-795) and indexes.
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|aMarketing research.
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