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|aFutrell, Charles.
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|aABC's of relationship selling through service /|cCharles M. Futrell.
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|a9th ed.
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|aBoston, Mass. :|bMcGraw-Hill/Irwin,|cc2007.
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|axx, 539 p. :|bill. ;|c26 cm. +|e1 CD-ROM (4 3/4 in.)
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|aThe McGraw-Hill/Irwin series in marketing
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|aIncludes bibliographical references (p. 527-530) and index.
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|aSelling.
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