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|pBOOK|d338.4379606|eF372
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1
|
|aFerrand, Alain,|d1952-
|
| 245 |
10
|
|aMarketing the sports organisation :|bbuilding networks and relationships /|cAlain Ferrand and Scott McCarthy.
|
| 260 |
|
|aLondon :|bRoutledge,|cc2009.
|
| 300 |
|
|axx, 297 p. :|bill. ;|c24 cm.
|
| 504 |
|
|aIncludes bibliographical references (p. [282]-286) and index.
|
| 650 |
0
|
|aSports|xSocieties, etc.|xMarketing.
|
| 650 |
0
|
|aSports administration.
|
| 650 |
0
|
|aRelationship marketing.
|
| 700 |
1
|
|aMcCarthy, Scott,|d1958-
|
| 856 |
41
|
|3Table of contents only|uhttp://www.loc.gov/catdir/toc/ecip0811/2008004334.html
|
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|bLB|cE0009280|d338.4379606|eF372|pBOOK|zCIR|m1182|tDDC
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