| 008 |
|
090915s2009 xxka e b 001 0 eng d |
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|a2008004334
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| 035 |
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|a00266902
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| 040 |
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|aTMUE|beng|cTMUE|dTMUE
|
| 050 |
14
|
|aGV716|bF473 2009
|
| 082 |
04
|
|a338.4/379606|222
|
| 100 |
1
|
|aFerrandAlain|d1952
|
| 245 |
10
|
|aMarketing the sports organisation : |bbuilding networks and relationships / |cAlain Ferrand and Scott McCarthy
|
| 260 |
|
|aLondon : |bRoutledge, |cc2009
|
| 300 |
|
|axx, 297 p : |bill ; |c24 cm
|
| 504 |
|
|aIncludes bibliographical references (p. [281]-286) and index
|
| 650 |
0
|
|aSports|xSocieties, etc|xMarketing
|
| 650 |
0
|
|aSports administration
|
| 650 |
0
|
|aRelationship marketing
|
| 700 |
1
|
|aMcCarthy Scott|d1958
|