| 008 |
|
050616s1994 xxua 001 0 eng d |
| 020 |
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|a025613412X
|
| 040 |
|
|aTMUE|beng|cTMUE|dTMUE|eCCR
|
| 050 |
14
|
|aHF5821|bB62 1994
|
| 082 |
04
|
|a659.1
|
| 100 |
1
|
|aArensWilliam F
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| 245 |
10
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|aContemporary advertising / |cWilliam F. Arens, Courtland L. Bovee ; with the editorial collaboration of Jack J. Whidden
|
| 250 |
|
|a5th ed
|
| 260 |
|
|aBurr Ridge, Ill : |bIrwin, |cc1994
|
| 300 |
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|axxx, 573, [81] p : |bill. (some col.) ; |c29 cm
|
| 490 |
1
|
|aThe Irwin series in marketing
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| 500 |
|
|aIncludes indexes
|
| 500 |
|
|aBovee's name appears first on previous editions
|
| 650 |
0
|
|aAdvertising
|
| 700 |
1
|
|aBovee Courtland L
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