| 008 |
|
141208s2014 paua b 001 0 eng |
| 010 |
|
|a 2014003203
|
| 020 |
|
|a9781466659940 :|cNT6487 (hbk.)
|
| 020 |
|
|a9781466659957 |c(ebk.)
|
| 020 |
|
|a9781466659971 |c(hbk. : with perpetual access)
|
| 040 |
|
|aDLC|cDLC|dDLC|dTMUE|beng|eaacr
|
| 042 |
|
|apcc
|
| 082 |
00
|
|a338.47796|223
|
| 095 |
|
|aTMUE|b41|cA0303294|pB|d338.47796|eS898|y2014|tDDC|r6487
|
| 245 |
00
|
|aStrategies in sports marketing :|btechnologies and emerging trends /|cManuel Alonso Dos Santos, [editor].
|
| 260 |
|
|aHershey, PA :|bBusiness Science Reference,|cc2014.
|
| 300 |
|
|axviii, 363 p. :|bill. ;|c30 cm.
|
| 490 |
0
|
|aAdvances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| 500 |
|
|a"Premier reference source"--Cover.
|
| 504 |
|
|aIncludes bibliographical references (p. 313-354) and index.
|
| 650 |
0
|
|aSports|xMarketing.
|
| 650 |
0
|
|aSports|xMarketing|xTechnological innovations.
|
| 650 |
0
|
|aSports sponsorship.
|
| 650 |
0
|
|aSports sponsorship|xTechnological innovations.
|
| 700 |
1
|
|aAlonso Dos Santos, Manuel,|d1981-
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