| 008 |
|
050923s2004 xxua b 001 0 eng d |
| 015 |
|
|a2003020653
|
| 020 |
|
|a0805848266
|
| 035 |
|
|a00234779
|
| 040 |
|
|aTMUE|beng|cTMUE|dTMUE
|
| 050 |
14
|
|aGV716|bS649 2004
|
| 082 |
04
|
|a338.4/3|222
|
| 245 |
00
|
|aSports marketing and the psychology of marketing communication / |cedited by Lynn R. Kahle, Chris Riley
|
| 260 |
|
|aMahwah, N.J : |bL. Erlbaum Associates, |cc2004
|
| 300 |
|
|axxiii, 415 p : |bill ; |c24 cm
|
| 490 |
1
|
|aAdvertising and consumer psychology
|
| 504 |
|
|aIncludes bibliographical references and indexes
|
| 650 |
0
|
|aSports|zUnited States|xMarketing
|
| 650 |
0
|
|aSports|zUnited States|xPsychological aspects
|
| 650 |
0
|
|aCommunication in marketing
|
| 700 |
1
|
|aKahle Lynn R
|
| 700 |
1
|
|aRiley Chris|d1958
|
| 830 |
0
|
|aAdvertising and consumer psychology
|
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