| 008 |
|
100319s2002 xxka e b 001 0 eng d |
| 015 |
|
|a2001018106
|
| 020 |
|
|a0521800897
|
| 020 |
|
|a0521002494 ((pbk.))
|
| 020 |
|
|a9780521800891
|
| 020 |
|
|a9780521002493 ((pbk.))
|
| 035 |
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|a00252896
|
| 040 |
|
|aTMUE|beng|cTMUE|dTMUE
|
| 050 |
14
|
|aHF5415.15|bG598 2002
|
| 082 |
04
|
|a658.5/7|221
|
| 100 |
1
|
|aGoldenbergJacob|d1962
|
| 245 |
10
|
|aCreativity in product innovation / |cJacob Goldenberg and David Mazursky
|
| 260 |
|
|aCambridge, U.K : |bCambridge University Press, |cc2002
|
| 300 |
|
|axiii, 224 p : |bill ; |c25 cm
|
| 504 |
|
|aIncludes bibliographical references and index
|
| 650 |
0
|
|aProduct management
|
| 650 |
0
|
|aMarketing|xManagement
|
| 700 |
1
|
|aMazursky David|d1954
|
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