| 008 |
|
161101s2015 wvuac b 001 0 eng d |
| 020 |
|
|a9781935412434 :|cNT2072 (pbk.)
|
| 040 |
|
|aTMUE|beng|eaacr
|
| 082 |
04
|
|a796.0698|223
|
| 095 |
|
|aTMUE|b41|cA0314753|pB|d796.0698|eG562|y2015|tDDC|r2072
|
| 245 |
00
|
|aGlobal sport marketing :|bsponsorship, ambush marketing, and the Olympic games /|cNorm O'Reilly ... [et al.]
|
| 260 |
|
|aMorgantown, WV :|bFiT Publishing,|cc2015.
|
| 300 |
|
|avi, 338 p. :|bill., ports. ;|c26 cm.
|
| 490 |
1
|
|aSport management library
|
| 504 |
|
|aIncludes bibliographical references (p. [327]-338) and index.
|
| 650 |
0
|
|aSports|xMarketing.
|
| 650 |
0
|
|aOlympics|xMarketing.
|
| 700 |
1
|
|aO'Reilly, Norm,|d1973-
|
| 830 |
0
|
|aSport management library.
|
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