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|a 2003025366
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|pBOOK|d658.832082|eK16
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| 100 |
1
|
|aKanner, Bernice.
|
| 245 |
10
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|aPocketbook power :|bhow to reach the hearts and minds of today's most coveted consumers--women /|cBernice Kanner.
|
| 260 |
|
|aNew York :|bMcGraw-Hill,|cc2004.
|
| 300 |
|
|ax, 211 p. ;|c23 cm.
|
| 500 |
|
|aIncludes index.
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| 650 |
0
|
|aWomen consumers.
|
| 650 |
0
|
|aConsumer behavior.
|
| 650 |
0
|
|aMarketing.
|
| 856 |
42
|
|3Contributor biographical information|uhttp://www.loc.gov/catdir/bios/mh042/2003025366.html
|
| 856 |
42
|
|3Publisher description|uhttp://www.loc.gov/catdir/description/mh041/2003025366.html
|
| 856 |
41
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|3Table of contents|uhttp://www.loc.gov/catdir/toc/ecip0411/2003025366.html
|
| 095 |
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|bLB|cE0005999|d658.832082|eK16|pBOOK|zCIR|m536|tDDC
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