| 008 |
|
141208s2015 nju abc b 001 0 eng d |
| 020 |
|
|a9781118830284 :|cNT1350 (pbk.)
|
| 040 |
|
|aTMUE|beng|cTMUE|dTMUE|eaacr
|
| 082 |
04
|
|a658.8/4|223
|
| 100 |
1
|
|aKotabe, Masaaki.
|
| 245 |
10
|
|aInternational marketing /|cMasaaki Kotabe, Kristiaan Helsen.
|
| 250 |
|
|a6th ed., international student version.
|
| 260 |
|
|aHoboken, NJ :|bWiley,|cc2015.
|
| 300 |
|
|axxiv, 595 p. :|bill. (chiefly col.), col. maps, ports. ;|c26 cm.
|
| 504 |
|
|aIncludes bibliographical references and indexes.
|
| 650 |
0
|
|aExport marketing|xManagement.
|
| 650 |
0
|
|aInternational business enterprises|xManagement.
|
| 700 |
1
|
|aHelsen, Kristiaan.
|
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