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141224s2014 enka b 001 0 eng |
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|a 2014019993
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|a9781137358165 :|cNT1007 (hbk.)
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|aDLC|cDLC|dDLC|dTMUE|beng|eaacr
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| 042 |
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|apcc
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| 082 |
00
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|a658.8/02|223
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| 095 |
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|aTMUE|b41|cA0304428|pB|d658.802|eD225|y2014|tDDC|r1007
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| 100 |
1
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|aDarroch, Jenny.
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| 245 |
10
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|aWhy marketing to women doesn't work :|busing market segmentation to understand consumer needs /|cJenny Darroch.
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| 260 |
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|aBasingstoke, Hampshire :|bPalgrave Macmillan,|cc2014.
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| 300 |
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|axxii, 231 p. :|bill. ;|c23 cm.
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| 504 |
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|aIncludes bibliographical references (p. 215-225) and index.
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| 650 |
0
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|aWomen consumers.
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| 650 |
0
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|aMarket segmentation.
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| 650 |
0
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|aMarketing|xPsychological aspects.
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| 650 |
0
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|aMarketing|xSex differerences.
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