| 008 |
|
141224s2012 enka b 001 0 eng |
| 010 |
|
|a 2011942542
|
| 020 |
|
|a9781849800983 |c(hbk.)
|
| 020 |
|
|a9781781951545 :|cNT1839 (pbk.)
|
| 040 |
|
|aDLC|cDLC|dDLC|dTMUE|beng|eaacr
|
| 042 |
|
|apcc
|
| 082 |
04
|
|a658.8/02|223
|
| 095 |
|
|aTMUE|b41|cA0304442|pB|d658.802|eH236|y2012|tDDC|r1839
|
| 245 |
00
|
|aHandbook of marketing strategy /|cedited by Venkatesh Shankar and Gregory S. Carpenter.
|
| 260 |
|
|aCheltenham, UK :|bEdward Elgar Pub.,|cc2012.
|
| 300 |
|
|axxi, 504 p. :|bill. ;|c25 cm.
|
| 504 |
|
|aIncludes bibliographical references and index.
|
| 650 |
0
|
|aMarketing|xManagement.
|
| 650 |
0
|
|aStrategic planning.
|
| 700 |
1
|
|aShankar, Venkatesh,|d1962-
|
| 700 |
1
|
|aCarpenter, Gregory S.
|
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